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BETC was founded in 1995 by Rémi Babinet, Mercedes Erra and Eric Tong Cuong (the latter no longer at the agency) and counts today 700 employees. BETC is a leading French advertising agency and is since 2007 managed by President and CCO Stéphane Xiberras. The agency handles over 70 clients worldwide, including Louis Vuitton, Peugeot, Air France, Evian, Canal+, Lacoste, Disneyland, McDonald’s, Kraft Foods and many more. BETC is a global agency, with a unique vision of the business that beyond traditional advertising includes design, architecture, art, music, fashion and with the development of its own micro network that begun with the opening of BETC London in June 2011. Over the years, the agency has built up expert entities in different fields, such as BETC Digital, BETC Music, BETC Luxe, BETC Design, BETC Start Up Lab and BETC Content. Recognised for eighteen years as a leading agency in terms of creativity, innovation and effectiveness, BETC holds a unique place in the industry. It was ranked 2nd most creative agency in the world in the 2010 Gunn Report, and Agency of the Year at the Art Directors Club New York in May 2012.